Key points
- Gambling operators can only display branding at their premises and on their websites
- Betting ads on TV, radio and online are limited to 15 seconds and restricted to specific time slots
- Sponsorship of sports and cultural events is still allowed, but gambling company names cannot appear in club or league titles
Lithuania has begun a gradual ban on gambling advertising, with stricter requirements coming into force from 1 July.
According to the Gaming Control Authority, these adjustments serve as temporary measures leading up to a complete ban on gambling advertising set to take effect in 2028. During this period, gambling advertisements will be limited but remain permitted.
Sandra Vitkeviciute, an advisor for the Authority, said: “The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society.”
Starting today, gambling operators will be allowed to display their names and brands only at their headquarters or gambling venues, with all other external advertising prohibited. Additionally, companies may advertise their name and trademark on their websites.
Only media outlets focused specifically on the gambling industry will be permitted to publish gambling-related information.
Regarding mass media, betting advertisements will be allowed on television, radio and online, but they must not exceed 15 seconds in length. These ads can be broadcast up to three times per hour between 06:00 and 18:00, and no more than twice per hour from 18:00 to midnight.
Good to know: The bill banning ads was passed in November 2024, with 73 votes in favor and one abstention
Additionally, online betting advertisements are prohibited from linking directly to betting websites.
Concerning sports, gambling operators will still be able to sponsor sporting events, organisations, broadcasts and athletes, as well as cultural or artistic events and their coverage.
However, the names of gambling companies can no longer be included in the official names of sports clubs or leagues, although the companies may continue to be featured alongside the sponsored clubs or athletes.
