Key points:
- FC Bayern has signed a multi-year partnership with Betano
- The move comes as part of Betano's global expansion efforts
German football team FC Bayern has signed a multi-year partnership with Betano.
As part of the three-year deal, the Kaizen Gaming-owned brand will act as the club's Official Sponsor of the six-time European champions, with the deal set to extend to the 2027/28 season.
On the partnership, FC Bayern deputy CEO, Michael Diederich, said: "We are delighted to have gained a new partner for FC Bayern in Betano. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength."
Kaizen Gaming CEO, George Daskalakis, added: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company."
Concluding, Kaizen Gaming Chief Commercial Officer, Julio Iglesias, said: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans."
The deal comes as Betano continues to expand its global presence. Last week, Betano was named the Official Sponsor of the Copa América Femenina 2025, with the brand to give an MVP award for the best player of every match throughout the event, which takes place between July and August.
