Key points:
- Vitor Paulin was named CMO at Luckbet to oversee brand, data and performance strategy
- Paulin has held leadership roles at major marketing and digital firms across Brazil
- CEO Ivan Dutra says the appointment reflects a more structured and compliant phase for the company
Brazilian operator Luckbet has named Vitor Paulin as its new Chief Marketing Officer as it seeks to improve its brand strategy and digital performance in line with Brazil’s regulatory landscape.
Paulin brings a background in branding, CRM, UX and data-driven marketing, with past leadership roles at companies including Accenture, Ogilvy, Havas, Dentsu, Serasa Experian and Grupo Aposta Ganha.
“We are entering a new phase at Luckbet, more structured and aligned with market expectations,” commented Ivan Dutra, the current CEO of Luckbet.
“Bringing in someone like Vitor strengthens our commitment to excellence, especially in how we position ourselves as a brand. His experience will be fundamental in this process.”
In an official statement, Paulin said his goal is to establish a brand presence that balances light entertainment with a fluid, personalised user experience, while reinforcing responsible gambling principles.
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Founded in 2021 and based in Cuiabá, a state in the central area of Brazil, Luckbet has also previously sponsored local sports, such as Brazilian Footvolley Circuit, and supported professional clubs.
The company has implemented responsible gambling measures and claims to be operating in accordance with Brazil’s new 2025 rules for the betting sector.
