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NEWS 20 March 2017

Dafabet continues global expansion plans to Kenya

By Caroline Watson
Sports betting platform, Dafabet has announced that it will now be available in the Kenyan market, joining other industry players such as Sportspesa, Betway, Betin and mCheza.

The launch is an important milestone in the company’s plan for global expansion. The sports betting platform will now offer Kenyan citizens the opportunity to bet on over 30 international sports through SMS and desktops. Dafabet’s portfolio will provide continuous live streaming of sports such as daily live UK Greyhound racing.

Furthermore, Dafabet will supply its customers with a cash-out option, enabling players to cash-out their bet at anytime.

Dafabet has also opened a new “hub” office in the Kenyan capital of Nairobi, following the launch of the Kenyan-facing website and mobile betting application.

Director of Retail and Regional operations, Louis Watts said in a statement: “We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya – a market that is mature and respected, is sport betting-savvy and continues to be a growing sports betting market, thus giving us a stable base from which to grow.”

“What is important to notes is that Dafabet in Kenya is not a distant, offshore entity. From day one, Dafabet Kenya will be local. It’s product offering will be tailored to the needs of Kenyan customers and most importantly the business will be run, operated and expanded and developed by Kenyan staff.”
RELATED TAGS: Online | Land-Based | Industry | Sports Betting
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