GambleAware survey finds young people more likely to want to quit gambling
GambleAware has shared analysis on young people’s appetite for reducing gambling and explained the data that led to the creation of the GambleAware Support Tool app.
Key points:
– 29% of gamblers ages 18-24 reportedly want to reduce or quit gambling
– This insight played a role in the development of GambleAware Support Tool app
– 48% of players in that age bracket are motivated by saving money
GambleAware regularly commissions YouGov to run surveys and research exploring the effectiveness and demand for treatments and care intended to reduce the harmful effects of gambling.
Internal analysis of some of these statistics encouraged GambleAware to develop a support app, particularly targeted at younger people, which was launched in April 2025.
The app is called the GambleAware Support Tool and was partially inspired by the discovery that those in the 18-24 age bracket are nearly twice as likely to want to reduce or quit gambling compared to the any-age gambler average (29% compared to 15%).
Further internal research since the app went live has shown that 48% of users in that younger demographic have indicated that their primary motivation to reduce gambling activity was to save money.
Another 27% have indicated that their objective is to ‘feel happier.’
Alexia Clifford, Chief Communications Officer for GambleAware, said: “The digital age means we essentially have a casino in our pocket, and we know increased accessibility leads to increased participation and therefore increased risk of harm.”
Good to know: More research commissioned by GambleAware has found that neurodivergent people, including those with ADHD and autism, are at higher risk than average of experiencing gambling harm
The GambleAware Support Tool is unique among apps in Great Britain in promoting the uptake of the Lower-Risk Gambling Guidelines.
These include suggested limits like ‘gamble no more than 1% of your income,’ ‘gamble on no more than four days per month’ and ‘avoid more than two types of gambling per month.’
Previous research from GambleAware’s 2023 Audience Segmentation report has shown that there are up to 4.5 million people in Great Britain wanting to reduce or quit gambling, 93% of whom want to do so without using a treatment service.
Informal support services such as GambleAware’s new app could represent a positive course of action for the many gamblers in that particular position.
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