Todos Querem Jogar launches Bet do Milhão with OpenBet
New betting platform enters Brazil’s regulated market.
Key points:
– Todos Querem Jogar has launched Bet do Milhão with OpenBet’s full technology stack
– The platform is Brazil’s first to launch with Neccton, an AI-powered responsible gambling solution
Todos Querem Jogar (TQJ) has launched its betting brand Bet do Milhão in Brazil with OpenBet.
Bet do Milhão will use OpenBet’s full technology stack, which includes its Sportsbook and Casino tech, Player Account Management and BetBuilder.
The launch also features Managed Trading Services and a suite of tools to support responsible gambling practices.
The technology is designed to manage over 300,000 in-play betting events each year and is supported by more than 75 traders.
OpenBet’s BetBuilder feature allows users to create personalised bets using local sports content and market-specific data.
The platform has been adapted for Brazilian users with localised offerings and a user interface tailored to domestic preferences.
Leonardo Gadelha Sampaio, TQJ COO, stated: “Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil.
Good to know: Bet do Milhão is part of the first wave of betting operators launching under Brazil’s new legal framework
“This is more than a product launch – it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”
Jordan Levin, OpenBet CEO, said: “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão.
“Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence.”
This move follows Veikkaus’ rollout of a cloud-based OpenBet sportsbook across retail and online channels ahead of Finland’s 2027 market reform.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
