Rabona announced as the official partner of SSC Napoli
The operator is now the Official Regional Sports Betting Partner of the club.
Key points:
– Rabona has partnered with Italian topflight football club, SSC Napoli
– The operator is now the club’s Official Regional Sports Betting Partner
– The pair will now undertake a range of collaborative promotional activities
Online casino and sportsbook operator Rabona has been announced as the new Official Regional Sports Betting Partner of the current Italian Serie A champions, SSC Napoli.
Effective immediate, this new partnership will see the pair collaborate of a range of community driven solutions and engagement initiatives including player Q&A sessions, promotional content, betting opportunities and localised campaigns across the Italian market and wider European landscape.
Speaking on this deal, SSC Napoli Chief Global Business Officer, Leonardo Giammarioli, said: “We are proud to welcome Rabona as SSC Napoli’s new European Betting Partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe.
“We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”
Indeed, this latest announcement closely follows an additional partnership between SSC Napoli and bet365 Scores earlier this month – which saw the operator become the club’s Official Infotainment Partner.
Conversely, Italy is also currently in the process of redeveloping its iGaming market, with the Italian Customs and Monopoly Agency listing 46 operators eligible for next steps in the region earlier this month.
Good to know: Front-of-shirt football sponsorships by gambling companies have been banned in Italy since 2019
Also commenting was a Rabona representative, who stated: “We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too! Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain.
“We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas – from launching live streams with built-in interactivity to facilitating special moments IRL. Getting to bring the football community even closer is a dream come true.”
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