7777 Gaming partners with Betano Brasil to expand in Latin America
New deal brings titles like Devil’s Deal and Candy Anyways to one of Brazil’s largest betting platforms.
Key points:
– 7777 Gaming partners with Betano, part of Kaizen Gaming, to expand in Brazil
– Portfolio includes titles such as Devil’s Deal: Soul for Sale and Mayan Gold
– The deal follows 7777 Gaming’s recent market entries into Italy, Peru and Colombia
7777 Gaming has signed a new content partnership with Betano Brasil, a massive player in Brazil, strengthening its position in the Brazilian iGaming market and continuing its broader Latin American expansion strategy.
The agreement will see a number of 7777 Gaming’s titles made available to Betano players in Brazil.
The initial rollout includes Devil’s Deal: Soul for Sale, Mayan Gold and Candy Anyways, with further content expected to follow.
Kaizen operates in over 15 countries across Europe, Africa and the Americas. Betano currently holds a sponsorship agreement with the Brazilian Football Confederation and has previously announced partnerships in Peru, Chile and Mexico.
Earlier this month, 7777 Gaming received certification to distribute games in Italy, its 14th regulated market to date.
Good to know: Titles approved for the Italian market include Crazy 100 Bucks, Vault Looter and Sea of Treasures
Devil’s Deal: Soul for Sale forms part of 7777 Gaming’s “Innovative Concepts” category, featuring non-traditional game mechanics and narrative-driven design.
The company has also secured market access in Colombia, Croatia and Peru, following its broader strategy of targeting jurisdictions with clear regulatory frameworks.
This partnership with Betano marks the company’s latest step toward expanding its player reach and portfolio distribution in Brazil – a market many suppliers have identified as key to long-term growth in Latin America.
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