Bally’s announced as Nottingham Forest front-of-shirt sponsor
The operator’s logo will be displayed on the front of the Premier League side’s shirt for the 2025/26 season.
Key points:
– Bally’s has announced itself as Nottingham Forest’s front-of-shirt sponsor
– This deal will extend over the 2025/26 season alone
– The operator’s logo will also be displayed across the club’s home ground throughout the season
Operator Bally’s is set to become the leading front-of-shirt sponsor for Premier League football club Nottingham Forest for the 2025/26 season.
Indeed, this partnership will see the Bally’s logo not only displayed on the team’s shirt, but also across the City Ground – Forest’s stadium – for the duration of the season. Crucially, Nottingham Forest enjoyed a successful campaign during the previous 2024/25 football season which saw the club secure Europa League football for the upcoming campaign – granting Bally’s enhanced exposure across both the UK and wider European continent as the club’s sponsor.
However, the UK Government has officially enacted a ban on front-of-shirt gambling sponsorships in the Premier League from the 2026/27 season, meaning that Bally’s will likely only remain the club’s key visual sponsor for the single season ahead.
Bally’s first appearance on the club’s shirt is marked today, during the club’s pre-season friendly with AFC Fiorentina. The operator’s logo will also be signposted across the club’s stadium from 17 August 2025.
Speaking on this latest deal, Bally’s Corporation CEO, Robeson Reeves, said: “Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us.
“We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”
Good to know: Last month, it was announced that Bally’s international interactive business is set to be acquired by European-based Intralot as part of a €2.7bn ($3.13bn) deal
Also commenting was Nottingham Forest owner, Evangelos Marinakis, who said: “I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this.
“As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”
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