QMRA completes US market expansion with WSN certification
The move sees QMRA introducing its newly developed QMRA USA Code – an affiliate compliance framework aligned with US state-level gaming legislation and enhanced with QMRA’s own responsible gambling standards.
Key points:
– QMRA has officially launched its affiliate certification program across the US with a tailored compliance code
– WSN.com becomes the first fully certified nationwide affiliate site under the new QMRA USA Code
Quality Mark Responsible Affiliates (QMRA) has officially expanded its certification program across the entire US market, marking a major milestone for the European-born compliance framework.
The expansion follows the development of the QMRA USA Code, which aligns with legislative principles from multiple US states while incorporating QMRA’s responsible gaming requirements.
The Netherlands-based organisation, founded in February 2024 as the successor to the Dutch Keurmerk Verantwoorde Affiliates, has attracted a range of members since launching, including Game Lounge, Gentoo Media, Leadstar Media, E2 Communications and iGaming.com.
The US expansion builds upon a trial launch in Michigan earlier this year, where Time2Play.com became the first American website to join the program.
As part of the nationwide rollout, QMRA has certified WSN.com, a US betting portal operated by Gentoo Media, as its first fully certified member under the US framework.
Good to know: According to SemRush data, WSN.com generates over 100,000 monthly organic visits
Commenting on the development, Steven Vrolijk, Founder of QMRA, stated: “We are thrilled to strengthen our existing partnership with Gentoo through WSN.
“Our members guide us toward markets that matter to them, enabling us to raise compliance standards and enhance trust signals in those regions. The US market represents both an exciting challenge and a huge opportunity for responsible affiliate marketing.”
This US milestone continues QMRA’s broader international growth strategy, which includes recent expansion into Australia.
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