Gamanza Engage signs partnership with Grupo Jer
Grupo Jer is a notable operator in Colombia.
Key points:
– Gamanza Engage has partnered with Grupo Jer
– Its range of engagement tools will be integrated into the operator’s platform
Gamanza Engage has partnered with Grupo Jer to offer its range of engagement products, including mini-games, tournaments, gamification and more.
Grupo Jer will be able to offer personalised and interactive experiences to its players both in Colombia and in wider LatAm. It will also benefit from automation, real-time data and segmentation, with goals to make this integration more effective.
It also strengthens Gamanza Engage’s presence in the market.
On the partnership, Grupo Jer Commercial Director Laura Esparza said: “At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools and the alignment with our long-term vision for player engagement.”
Good to know: Coljuegos is the gaming regulator in Colombia. In June, it held an outreach session to promote legal gaming in Armenia, Quindío
Gamanza Group’s other division, Gamanza Games, has also been busy engaging with global partnerships. At the end of last year, it partnered with Inbet in Bulgaria, and Synot in Switzerland before that.
Elsewhere within Colombian gaming this year, 7777 Gaming obtained a certification for the market in April.
In June, meanwhile, the Colombian regulator also expanded its operations to combat illegal gambling, with 96 unauthorised gambling machines seized in Quindío and Santander.
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