Pragmatic Play brings Smart Studio to Midnite UK
Partnership introduces tailored casino environments for online players.
Key points:
– Pragmatic Play has launched its Smart Studio solution with Midnite, allowing customisation of live casino titles
– The move supports Midnite’s entry into the live casino market with branded content
Pragmatic Play has deployed its Smart Studio solution with Midnite, providing Midnite with tailored live casino environments.
Smart Studio technology enables operators to customise elements of Pragmatic Play’s live casino titles. Midnite has applied the solution to games including Blackjack, Blackjack X, Roulette and Auto Roulette, creating a branded experience for its players.
The technology allows multiple operators to use the same live casino tables, providing an alternative to fully dedicated setups that can be faster and more cost-effective to implement.
Pragmatic Play’s live casino service includes features such as Smart Studio technology, promotional tools, multilingual interfaces and round-the-clock technical support.
Irina Cornides, Pragmatic Play COO, stated: “At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators.
Good to know: Pragmatic Play has a pre-populated Bet Builder component, which offers users pre-published selections directly from the homepage
Chelsea Pinho, Midnite Senior Casino Manager, added: “Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us.
“Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand.
“The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.”
Midnite has also partnered with Playzia, gaining access to its full games portfolio, including new Love Island-themed titles linked to the 2025 TV season.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
