Light & Wonder, First and OpenTag unveil LatAm partnership with 10Bet
The trio have collaborated on the development of a new solution, with 10Bet now the first to sign up.
Key points:
– Light & Wonder, First and OpenTag have launched a new joint venture offering
– 10Bet has become the first operator to sign up to the trio’s new offering in the LatAm region
Light & Wonder, First and OpenTag have unveiled 10Bet as the first major operator to sign up to the companies’ new joint framework – with the combined suite set to be deployed across the LatAm region.
Developed with Light & Wonder’s global content and aggregation tools, First’s sportsbook and OpenTag’s integrated platform solution, this new offering – according to the trio of companies – seeks to offer a centralised gaming experience for players. Now, operator 10Bet has officially signed up to distribute the combined offering, specifying that this initiative will draw particular focus on the LatAm market.
Commenting on the move, 10Bet Head of Marketing, Yuval Klein, said: “This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.
“This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content and platform – under one integrated deal.”
For 10Bet, this latest initiative follows its partnership with BetGames, announced last year, which helped introduce the latter’s live dealer and RNG content to the South African market.
Good to know: Earlier this month, Light & Wonder reported a Q2 revenue figure of $809m, down 1% year-on-year
Also speaking on this new deal was Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added: “Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package.
“We continue to prioritise LatAm and partner with highly respected, proven providers such as First. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.
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