MC Games announces partnership with Brazilian event producer
MC Games enters the live entertainment sector in Brazil, linking its brand to festivals in the state of Pernambuco.
Key points:
– MC Games will integrate into Pernambuco festivals
– The partnership is MC Games’ first collaboration with a Brazilian event producer
– First activation is scheduled for 6th September
MC Games has announced a partnership with Pernambuco-based event producer, Agência Delux, marking its first formal move into Brazil’s live entertainment sector.
The company will link its brand to a set of festivals in the region.
The agreement covers popular events in the northeast of Brazil and Vem pra Roda, a new festival debuting in Recife later this year.
While MC Games’ core activity is in the digital environment, the collaboration will allow the company to attach its name to large-scale in-person events that draw significant audiences in the state of Pernambuco.
“For us at MC Games, this partnership represents much more than just a presence at major events: it’s an opportunity to bring the public closer to our brand and demonstrate that our mission goes beyond the digital world,” said Carlos Silva, President of MC Games.
“We want to offer experiences that combine fun, innovation and connection, reinforcing our commitment to providing unique moments both online and in-person.”
Good to know: Pragmatic Play recently partnered with TQJ to expand its footprint in the Brazilian market
The first event featuring MC Games under this agreement will be Esbórnia, scheduled for 6th September at Parador, Recife.
According to Rosalvo Luiz, Partner at Agência Delux, “this partnership is a powerful way to join forces. It’s a meeting of brands that share the same vision: to offer quality and innovative entertainment.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
