Spelinspektionen relaunches ‘with your future at stake’ campaign
The campaign aims to raise problem gaming awareness among 18-25-year-olds.
Key points:
– The Swedish gaming regulator has relaunched its ‘with your future at stake’ campaign
– The campaign aims to raise awareness and education on problem gaming among young people
– The announcement of the relaunch comes the same day the regulator published its channelisation report
The Swedish gaming regulator, Spelinspektionen, has continued its campaign aimed at preventing problem gaming among young people.
‘With your future at stake’ aims to raise awareness and spread education on gaming risks among 18-25-year-olds, and is being led in collaboration with the Public Health Agency of Sweden and the Swedish Enforcement Authority.
The campaign, first launched last year, aims to highlight certain facts about youth gaming in order to best direct young players. This includes:
“Starting to gamble early increases the risk of gambling problems later in life.
“Over 31,000 young people aged 18–25 have debts with the Enforcement Authority.
“The total debt for this age group amounts to more than SEK 1.9bn ($200m).”
The 2025 re-launch is scheduled to start at the beginning of the school year and will be posted during autumn on social media and other digital channels.
On the campaign, Spelinspektionen Director General Camilla Rosenberg said: “Young adults are a group that is particularly vulnerable. Through the campaign, we want to reach them at the right time and provide tools for them to make conscious decisions about their gambling.”
The story follows Spelinspektionen’s publication of its annual channelisation assessment, which also came out today. The report found that Sweden’s channelisation rate currently sat at 85%, below the policy target of 90%, meaning 15% of Swedes are currently gaming with unlicensed operators. Specifically, while betting channelisation was above target, at 92-96%, online casino fell significantly behind the mark at 72-82%.
Swedish Trade Association for Online Gambling Secretary General Gustaf Hoffstedt called the figures “unacceptable.”
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