7777 Gaming backs Legends Charity Game in Lisbon
Portugal Legends face World Legends in €1m fundraising match.
Key points:
– 7777 gaming supports the Legends Charity Game at Estádio José Alvalade in Lisbon
– Match expected to raise over €1m for youth, education, healthcare and community projects
– Company has previously expanded its footprint through partnerships, including the Ukrainian National Lottery
7777 Gaming has confirmed its support for the Legends Charity Game, set to take place at Sporting Clube de Portugal’s Estádio José Alvalade on 7 September.
The event will bring together football greats including Kaká, Luís Figo, Javier Zanetti, Cafu, Hristo Stoichkov and Gheorghe Hagi in a Portugal Legends versus World Legends match.
The organisers hope the game, expected to draw 60,000 spectators and a global broadcast audience, will raise more than €1m ($1.1m) for youth programmes, education, healthcare and wider community initiatives.
Alexander Lichev, 7777 Gaming Head of Marketing, said: “7777 Gaming believes that success should be measured not only in growth and achievements, but also in the positive difference a company makes. Supporting the Legends Charity Game is a powerful example of how sport and gaming can unite people, inspire change and create hope.”
Good to know: 7777 Gaming has built its international profile through strategic collaborations, including a partnership with the Ukrainian National Lottery in 2024 to diversify its digital lottery and instant win offering
The company added that its participation in the Lisbon event aligns with a broader commitment to corporate responsibility, coinciding with its preparations for the SBC Summit in the city later this month.
The Executive Secretary of the Concerned Lotto Agents Association of Ghana (CLAAG), Kwaku Duah Tawiah, stressed the importance of initiatives that address fairness and accountability in gaming, warning operators that collaboration with unlicensed agents remains a risk.
7777 Gaming stated it aims to continue combining industry innovation with social impact. The Lisbon charity game, organisers said, represents an opportunity for the gaming sector to demonstrate its wider contribution beyond entertainment.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
