Relax Gaming expands into Italy through bet365 partnership
The agreement makes Relax Gaming’s proprietary titles and aggregated content available on bet365.it, widening its European presence.
Key points:
– Relax Gaming’s content portfolio goes live on bet365.it, including Money Train 3
– Partnership strengthens supplier’s footprint in a competitive regulated market
– Announcement follows recent leadership changes at Relax Gaming
Relax Gaming has entered into a new agreement with bet365, bringing its full suite of proprietary and aggregated casino titles to the operator’s Italian platform.
The launch includes games such as Money Train 3, Book of Power and Net Gains, alongside third-party content delivered through Relax’s aggregation network.
Italy is considered one of the largest regulated online gaming markets in Europe. The partnership gives Relax Gaming access to bet365’s established customer base in the country and reinforces its strategy of extending localised content offerings in competitive jurisdictions.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.”
Good to know: Earlier this month, Relax Gaming appointed Antonia Svensson as CCO as part of an executive reshuffle
A bet365 spokesperson commented: “Relax Gaming has built a strong reputation for innovation and quality and we’re pleased to welcome their content to our Italian offering. Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
The agreement builds on a series of developments for Relax Gaming, which has been expanding both its product roadmap and senior leadership team.
In addition to Svensson’s appointment, the supplier also named Tony O’Mahony as Chief Product Officer and Angela van den Berg as General Counsel, alongside opening a new office in Belgrade earlier this year.
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