Virgin Bet partners with TNT Sports for UEFA Europa and Conference League coverage
The deal gives Virgin Bet nationwide exposure across TNT Sports’ broadcasts, streaming and out-of-home platforms during the 2025/26 season.
Key points:
– Sponsorship runs from September 2025 to May 2026
– Branding to appear across live match coverage, digital platforms and pubs
– Marks Virgin Bet’s first major football partnership
Virgin Bet has signed a new sponsorship agreement with TNT Sports to cover the UEFA Europa League and UEFA Europa Conference League during the 2025/26 season.
The partnership, running from September 2025 until May 2026, will see Virgin Bet branding feature across TNT Sports’ linear and digital coverage of all Europa and Conference League games, as well as in pubs all over the country.
TNT Sports holds exclusive UK and Ireland rights to the two European competitions, broadcasting 342 live matches a year across both and more than 700 across all competitions via its linear channels and streaming platform.
This agreement represents Virgin Bet’s first step into football sponsorships after building a significant presence in UK horse racing. It follows other brand initiatives such as its ongoing partnership with Absolute Radio’s “Rock ‘N’ Roll Football.”
Dominic Vye, Marketing Director at Virgin Bet, said: “Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football.”
Good to know: Virgin Bet recently launched “Subs for Subs,” a giveaway campaign offering fans free football subscriptions for the season
Virgin’s broader sports sponsorship strategy will receive a significant boost from this deal, which the operator hopes will deepen its association with major sporting events in the minds of football fans.
That demographic is one Virgin has already sought to endear itself with through the ‘A Grand Isn’t Grand’ campaign alongside the Sport Social Podcast Network, a competition that attempted to offset the spiralling cost of season tickets for some fortunate supporters.
Mike Rich, Group SVP Ad-Sales and Brand Partnerships at Warner Bros. Discovery, commented: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage.”
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