Key points:
- Eight Premier League season ticket holders will receive £1,000 through the campaign
- Fans can share their personal stories or nominate others to enter the competition
- The initiative highlights the financial challenges faced by football supporters
Virgin Bet, in collaboration with the Sport Social Podcast Network, has introduced the “A Grand Isn’t Grand” campaign, aimed at addressing the rising costs of Premier League season tickets.
With some clubs setting prices above £1,000 ($1,265), the initiative will award £1,000 each to eight season ticket holders who are selected through a competition based on submitted personal stories.
The competition, open to UK-based fans, invites participants to share why they or someone they know deserves the financial support.
The campaign comes at a time when many fans have expressed frustration over the affordability of attending matches. Premier League ticket prices have seen notable increases, leading to growing concerns about accessibility to live games.
Good to know: Entries can be submitted through written stories or voice notes via the campaign’s official website, with a submission deadline of 22 December. Winners will be notified in January
Dominic Vye, Virgin Bet’s Marketing Director, said: “At Virgin Bet, we believe that ‘A Grand Isn’t Grand’ when it comes to the cost of being a football fan. We are committed to making sport accessible for all and with rising season ticket prices, this campaign is our way of supporting fans who help make the sport so special.”
This project follows Virgin Bet’s efforts under its “A Good Bet” brand ethos, which includes initiatives to improve accessibility and inclusivity within sports. Past efforts have included partnerships like Women’s Day at Doncaster Racecourse and sponsorships integrating safety features for event attendees.
As ticket prices continue to climb, the “A Grand Isn’t Grand” campaign aims to shed light on the issue while offering direct support to a select number of fans facing these rising costs.
