New Zealand fines influencers and casino operator in gambling ad crackdown
Department of Internal Affairs intensifies enforcement against offshore gambling promotions.
Key points:
– 4 social media influencers fined a total of NZ$65,000 (US$39,000)
– Offshore casino operator Spinbet penalised NZ$60,000
– More than 40 influencers now on the regulator’s gambling watchlist
New Zealand’s Department of Internal Affairs (DIA) has fined four social media influencers and an offshore casino platform NZ$125,000 in total as part of its crackdown on illegal gambling advertising, as reported by The New Zealand Herald.
The penalties included NZ$30,000 imposed on Millie Elder-Holmes for repeated promotions of overseas casinos, while fellow influencers Calen Morris, Billy Whaanga and Tuhira Wana received fines ranging from NZ$15,000 to NZ$20,000. Spinbet, an online casino based in Curacao, was penalised NZ$60,000 for 12 separate breaches.
Authorities have warned that persistent offenders could face the suspension or deactivation of their social media accounts. The DIA noted that complaints about influencers promoting gambling have doubled in the past two years, with 75 cases recorded so far in 2025.
The Gambling Act currently sets infringement fines at NZ$5,000 per breach, though higher penalties are possible if charges are brought before court. Officials emphasised that repeat violations can quickly escalate costs and that stronger enforcement tools, including platform bans, are available.
Good to know: Overseas operators are prohibited from advertising gambling in New Zealand, including through social media
New legislation is due to take effect in 2026 that will regulate the country’s online gambling market, granting 15 casino licences expected to raise up to NZ$200m for the Government. Foreign operators will be able to apply, but unlicensed platforms could face fines of up to NZ$5m.
Maori health advocates have criticised influencers for promoting gambling to vulnerable groups, with calls for exploitative overseas operators to be excluded from any future licensing regime.
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