21Bet announce new Gloucester Rugby partnership

By Harrison Sayers
Gloucester Rugby and 21Bet have announced a new sponsorship partnership ahead of the 2017-18 Aviva Premiership season.

21Bet continue their investment into British and Irish sports which sees them retain other partnerships including sponsorship of football club Wolverhampton Wanderers and world-title challenging boxer Charlie Edwards.

In a statement released on the Gloucester Rugby website, 21Bet CEO Richard Hogg, said: “Our whole ethos is based around being passionate about sports and no club exhibits that in rugby quite like the Cherry and Whites. It's great to be partnered with a team who share our ambition as well as our appetite and drive for growth and success. We look forward to a long and successful collaboration.”

Under the terms of the deal 21Bet will also receive naming rights to the west stand of Gloucester’s 16,000 capacity Kingsholm stadium.

The partnership has also received praise from Gloucester Rugby’s Commercial Director Mike Turner, who expressed his delight saying: “We've spoken to a number of potential betting partners, and are pleased to announce the new relationship with 21Bet. We believe 21Bet offer a great solution for supporters who like to bet online and are looking forward to working with them.”

As part of the deal, fans will receive an incentive during their first season, being offered 7-1odds on the side to finish in the top six for the upcoming Aviva Premiership.
TAGS:

Share This Post



NEWS SPONSOR

More News

MGM Resorts International has launched an air service that will take travellers from 75 cities across the US to the Borgata Hotel Casino & Spa in New Jersey. MGM Direct,...





Analysts from Catena Media's PlayLouisiana site have projected a multi-billion-dollar sports betting handle (total wagers) for the Pelican State – once it develops a mature market. The same projections earmark over $200m...