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Sports BettingIndustry

Expansion focused SB Tech appoints new CCO

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SBtechboardroom
ts betting technology firm SB Tech has further strengthened its expansion objectives by appointing Andrew Cochrane as its new Chief Commercial Officer.

Cochrane joins SB Tech after two years with Sporting Solutions, having previously held the position of chief account manager of the William Hill global account at Inspired Gaming Group. In his new role as CCO, he will be responsible for increasing the firms market share by defining strategic objectives, identifying opportunities for growth and revenue acquisition across the company.

In a statement announcing the appointment of Cochrane to the CCO post, Richard Carter, Chief Executive of SBTech, added: “We are delighted that Andrew has joined the team; he is highly regarded in the industry as a customer relations expert dealing with tier-one and lottery operators and has personally signed and managed numerous high-profile contracts.

“This appointment further demonstrates SBTech’s commitment to its partners by bringing in the best talent to support continued revenue growth in regulated markets.”

Last month SB Tech announced plans to enter the Cyprus sports betting market becoming the first sports betting provider to do so.

Acknowledging his new employers, Andrew Cochrane added: “SBTech is by far the most innovative and dynamic technology provider in the industry, growing faster than any other B2B supplier. I could not turn down the opportunity to be a part of this exceptional team and look forward to working closely with some of the biggest names in the industry in the coming months.”
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