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NEWS 19 December 2017

Mr Green acquires Evoke Gaming for €7m

By Robert Simmons
Online casino operator Mr Green has announced it has finalised an agreement to acquire Evoke Gaming and its associated gaming properties for €7m.

Under the terms of the deal, Mr Green will pay an initial cash purchase price of €7m, with a further €1.5m payable if certain conditions are met.

Evoke Gaming currently has 82 employees in Malta and owns the gaming sites Redbet, Vinnarum casino, Bertil and MamaMia.

The Redbet site offers sportsbook, casino and poker primarily in Sweden and the UK. Vinnarum casino primarily operates in the Nordic region while Bertil and MamaMia are bingo sites operating in Sweden.

Mr Green have confirmed that Fredrik Staël von Holstein will remain as head of Evoke Gaming’s operations after the transaction has been completed and will become a member of Mr Green’s management team in Malta.

In a statement announcing the acquisition Per Norman, CEO of Mr Green & Co said: “Evoke Gaming is an ideal fit for our business plan and strategy.

“We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see major potential to expand Redbet into our existing markets.”

His opposite number, Fredrik Staël von Holstein, CEO of Evoke Gaming added: “Evoke Gaming is on the threshold of a significant turnaround. Mr Green will give us the muscles to continue growing internationally in an effective manner.”

The acquisition is expected to be completed in the first quarter of 2018 subject to regulatory approval.
RELATED TAGS: Online | Industry | Mergers & Acquisitions | Casino
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