2020_11_betinvest.gif
2020_11_betinvest.gif
2020_11_betinvest.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2020 AffiliateCon
NEWS 20 April 2018

UK football leagues stand with US sporting associations

By Robert Simmons

Representatives from Football DataCo, the company which holds the rights for the English Premier League and all professional soccer leagues in England and Scotland, have voiced their agreement with the NBA and MLB efforts to introduce an ‘integrity fee’ into any US sports betting roll out.

In an interview with ESPN Adrian Ford, General Manager for Football DataCo, said: “Broadly, we don't think what the leagues are asking for is fundamentally wrong, if you're trying to come up with a framework that works for both parties."

First set up in 2001, by English and Scottish professional leagues, Football DataCo uses an official data supplier in RunningBall, which in turn licenses the data to bookmakers and charges media for its feed through distributor Opta Sports.

Ford added: "We'd echo some of the high-level statements the NBA has made. If someone is making money off us, there's no reason why we shouldn't be interested in that and why we shouldn't have some level of involvement in the commercial return."

The NBA, MLB and latterly the PGA have advocated the payment of an integrity fee by sports betting companies wishing to operate in any states which decide to legalise sports betting, with the fee ranging from between 0.25-1% of the amount bet on league events.

At present, sports betting companies operating in the UK, do not pay any sort of integrity fee back to either the leagues or their respective data providers, however a successful implementation of such a scheme across the Atlantic could prompt a review of this convention.

A key weapon in this debate is the use of data by sports betting companies, which the associations contend should come directly from official league sources only. The contention is that any provider not using official league data should be barred from offering sports betting in any target US state.

Ford concluded: "When it comes to customers and integrity and really trying to provide the best experience, official data, backed by the leagues, is fact.

“Ultimately, the common goal -- and it is easier said than done -- must be to have a functioning, regulated, safe betting market that brings all the offshore money onshore for the good of the sport, for the protection of the players and presumably for the good of the states that are going to get tax revenues."

RELATED TAGS: Online | Industry | Sports Betting | Legal & Regulatory
2020_14_everymatrix.gif
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
MUST READ
IN-DEPTH 2 April 2020
Pragmatic Play Head of Account Management: Adaptability is crucial during uncertain times
READ MORE
PREMIUM CONNECTIONS
Systems and Software
Efbet
VIEW PROFILE
Affiliate
1xPartners
VIEW PROFILE
Systems and Software
Newgioco Group
VIEW PROFILE
Legal and Jurisdictions
Digital Isle of Man
VIEW PROFILE
PR and Marketing
ActiveWins
VIEW PROFILE
Industry Awards
Global Gaming Awards
VIEW PROFILE
Systems and Software
BetConstruct
VIEW PROFILE
Services
Exefeed
VIEW PROFILE
Systems and Software
Finnplay
VIEW PROFILE
Systems and Software
NSoft
VIEW PROFILE
Payments
Zimpler
VIEW PROFILE
Systems and Software
BBIN
VIEW PROFILE