Online casino company 32Red have announced a three-year sponsorship deal with Glasgow Rangers Football Club.
The deal gives the Gibraltar-based firm rights to shirt sponsorship and visibility in the stadium and across the Scottish giants' digital and media platforms.
Ed Ware, CEO of 32Red, said: "We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the club. 32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons."
32Red currently sponsor two lower-league English sides, Crawley Town and Newport County, as well as Italian Serie A team Bologna. They have previously sponsored the Premier League's Aston Villa and Swansea City.
Rangers are historically one of the two biggest teams in Scottish football but, after financial problems, were demoted to the fourth-tier in 2012. After two successive promotions, they will play next season in Scotland's second-tier.
Rangers chief executive Graham Wallace commented: “We look forward to working closely with 32Red over the next three seasons in a partnership that we believe will be hugely beneficial to both parties."