Sweden gambling market growth slows

The market grew by just 1.5% year-on-year, as reported gross gaming revenue after payment of winnings reached SEK11.2bn ($1.27bn) in the first two quarters of 2018.

More worryingly for the Swedish gambling market is that operators with a Swedish gaming permit actually recorded a 1.9% decline in gross gaming revenue, which stands at SEK8.2bn for the year.

Gross gaming revenue for operators without a Swedish permit grew by an impressive 12.5% to SEK3bn.

Increases were recorded in Sweden’s online sector that grew by 13.8%, but they were countered by an 8.6% decrease in land-based revenues.

Svenska Spel, Sweden’s largest operator, reported gross gaming revenue of SEK4.3bn, a 1.3% decline caused by land-based gambling falling by 8.8%, and despite online gambling increasing by 22.6%.

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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