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NEWS 3 October 2018
NetEnt to supply ATG in re-regulated Sweden market
By Matthew Enderby

NetEnt has entered into an agreement with horse racing operator, AB Trav och Galopp (ATG), to supply online casino games in Sweden’s re-regulated gambling market.

The regulation will come into effect on 1 January 2019 and the commercial launch of NetEnt’s online games with ATG is expected in the same month.

Henrik Fagerlund, Managing Director of NetEnt Malta and CPO of NetEnt, said: “I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets, I am confident that we can support ATG in their ambitions to grow outside of horse racing.” 

Swedish parliament approved the re-regulation on 7 June , which included introducing a tax rate of 18% for gross gaming revenues.  

Mikael Bäcke, Chief Product and Business Development Officer at ATG, said: “Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition.”

ATG was founded in 1974 and is owned by the Swedish Trotting Association and the Swedish Jockey Club.



IN-DEPTH 10 December 2018
Tackling the issue of UK self-exclusion

Harrison Sayers asks three industry executives about self-exclusion in UK gambling. Jack Symons, founder of Gamban, tells us why he saw it necessary to create his own self-exclusion software. Tracy Damestani, Chief Executive, National Casino Forum, explains how SENSE has long looked after those looking to avoid land-based casinos. Fiona Palmer, CEO of GAMSTOP, gives an update into the effectiveness of the UK’s National Online Self Exclusion Scheme.