Swedish government to examine online casino advertising ban

Sweden’s government is considering banning online casino advertising as it looks to tackle rises in problem gambling.

SwedenLandscape

Reported in Swedish newspaper Expressen, the government is said to be investigating whether or not it should ban "aggressive advertising."

Sweden re-regulated and opened its market to foreign and private operators at the start of the year and called on the industry to establish a code of conduct to protect players.

The measures in place have not gone far enough, according to Ardalan Shekarabi, Minister for Public Administration.

Shekarabi is reported to have said: "There is scope for the Commissioner to recommend a total or partial ban on gambling advertising."

State-owned Swedish operator Svenska Spel recently ceased all of its online casino advertising, a policy which will apply to all media channels.

The Commission will decide if gambling ads should be treated similarly to those for alcohol and tobacco. Limits on bonuses, jackpots and free plays and whether to limit ads during sporting events will also be discussed.

Italy banned all forms of gambling advertising last year and a "whistle-to-whistle" ban during televised sport, self-imposed by operators, will be implemented this summer in the UK.  


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...