× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 1 July 2019

NSoft & Kiron Interactive: Virtual gaming the perfect partner for sports betting

By Tim Poole

As part of a roundtable on virtual gaming, Gambling Insider spoke to representatives from NSoft and Kiron Interactive about the past, present and future of the forward-looking vertical.

Ivan Rozic, NSoft’s Senior VP for Sales and Marketing, was keen to emphasise the contribution of competitors such as Inspired Entertainment, Golden Race and Kiron in this area.

Meanwhile, Steven Spartinos, Kiron’s Co-Founder and Co-CEO, agreed with Rozic on one key point: virtual gaming perfectly complements sports betting on an operator’s website.

What would you say virtual gaming's biggest competitors are?

IR: Virtual gaming products do not have a natural competitor in terms of other product categories. It works great alongside classic sports betting and lottery products and we believe it is an essential part of every operator's business.

In terms of companies offering virtual gaming products, it is definitely worth mentioning the likes of NSoft, Inspired, Golden Race and Kiron, which have contributed tremendously to the popularisation and importance of these products.

SS: Virtual sports are always compared to live sports when it comes to rivalry. However, for best results they need to work side-by-side to supplement each other.

Other than live sports, other competing products would include scheduled number draws such as lottery and keno games, as well as roulette-style monitor games. When considering instant-win virtuals, any instant-win game offered online or on gaming terminals could be considered a competitor. 

To read the full roundtable and the rest of the July/August edition of Gambling Insider magazine, click here.

RELATED TAGS: Marketing | Sports Betting
IN-DEPTH 18 February 2020
A decade to remember

Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Systems and Software
The Leading iGaming Software Supplier in Asia
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...