Published
MarketingSports Betting

Paddy Power signs shirt sponsorship deal with Huddersfield Town

Flutter Entertainment brand Paddy Power has become Huddersfield Town’s title partner for the 2019/20 football season.

PaddyPower

English Championship side Huddersfield will also have its shirt sponsored by the betting company.

It is a rare move for Paddy Power, and the operator posted a typically humorous parody video on social media to announce the partnership.

Huddersfield Town Commercial Director Sean Jarvis said: "The front-of-shirt sponsorship is very important to the club and it was vital we stayed patient to get the right commercial deal.

"This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League."

Paddy Power’s Brand Marketing Director, Michelle Spillane, said: "We are excited to announce we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.

"They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season."

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...