2020_19_newgioco.png
2020_19_newgioco.png
2020_19_newgioco.png

Paddy Power signs shirt sponsorship deal with Huddersfield Town

By Tim Poole

Flutter Entertainment brand Paddy Power has become Huddersfield Town’s title partner for the 2019/20 football season.

English Championship side Huddersfield will also have its shirt sponsored by the betting company.

It is a rare move for Paddy Power, and the operator posted a typically humorous parody video on social media to announce the partnership.

Huddersfield Town Commercial Director Sean Jarvis said: "The front-of-shirt sponsorship is very important to the club and it was vital we stayed patient to get the right commercial deal.

"This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League."

Paddy Power’s Brand Marketing Director, Michelle Spillane, said: "We are excited to announce we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.

"They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season."

TAGS:

Share This Post


NEWS SPONSOR
2020_19_blexr.gif

More News

Betting shops in England should be on course to reopen from 15 June, after the UK Prime Minister announced further plans to ease COVID-19 lockdown measures. Boris Johnson said all non-essential retailers,...




The silver lining

The gambling industry has taken a beating from COVID-19. In March, Macau’s Government halved its expectations for the jurisdiction’s gross gaming revenue to MOP130bn (US$16.3bn), while the European Gaming and Betting Association...