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Mergers & AcquisitionsSports Betting

Better Collective acquires UK site for £2.2m

Better Collective has acquired UK-facing sports betting site mybettingsites.co.uk in a £2.2m ($2.6m) deal.

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The betting comparison site, formed in 2015, generated revenue of £400,000 last year, with EBITDA of £300,000. Better Collective expects the site will double this revenue for 2019.

In an attempt to expand within the market, Better Collective established a UK office earlier this year.

Jesper Søgard, Better Collective CEO, said: “We are excited about the acquisition of mybettingsites.co.uk, as it is a well-established site with many visitors in a market that is one of our key strategic markets.”

Ian Bowden, Founder and Editor in Chief of My Betting Sites, said: “I am thrilled mybettingsites.co.uk is becoming part of the Better Collective Group.

“Better Collective’s goal of making gaming both transparent and entertaining aligns to our own values.”

Better Collective’s revenue grew 64% year-on-year for Q2 2019 to €15.8m ($17.3m) attributing the growth to solidifying its position in the US market.

In July, the affiliate acquired US sites VegasInsider.com and ScoresandOdds.com for $20m in cash.

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