2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 3 September 2019

Better Collective acquires UK site for £2.2m

By Owain Flanders

Better Collective has acquired UK-facing sports betting site mybettingsites.co.uk in a £2.2m ($2.6m) deal.

The betting comparison site, formed in 2015, generated revenue of £400,000 last year, with EBITDA of £300,000. Better Collective expects the site will double this revenue for 2019.

In an attempt to expand within the market, Better Collective established a UK office earlier this year.

Jesper Søgard, Better Collective CEO, said: “We are excited about the acquisition of mybettingsites.co.uk, as it is a well-established site with many visitors in a market that is one of our key strategic markets.”

Ian Bowden, Founder and Editor in Chief of My Betting Sites, said: “I am thrilled mybettingsites.co.uk is becoming part of the Better Collective Group.

“Better Collective’s goal of making gaming both transparent and entertaining aligns to our own values.”

Better Collective’s revenue grew 64% year-on-year for Q2 2019 to €15.8m ($17.3m) attributing the growth to solidifying its position in the US market.

In July, the affiliate acquired US sites VegasInsider.com and ScoresandOdds.com for $20m in cash.

RELATED TAGS: Mergers & Acquisitions | Sports Betting
DISCUSS THIS ARTICLE
IN-DEPTH 18 February 2020
A decade to remember
READ MORE

PREMIUM CONNECTIONS
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia