AffiliateCon panel: Versatility necessary for industry's survival

By Owain Flanders

According to participants in the Tal Ron All-Stars Panel at AffiliateCon Virtually Live this week, it is vital for those in all areas of the gaming industry to be adaptable during the current pandemic.

Assaf Stieglitz, Odds1x2 and PlayWiseCasino co-founder, believes a lack of major sport has made it necessary for operators to diversify offerings, whether that be in esports or online casino.

"The main thing is to diversify," Stieglitz commented. "Nobody could have anticipated how this pandemic would halt sport totally.

"We started an operation in the casino space not so long ago called PlayWise and we pushed it a bit but then came back to our comfort zone and focused on sports.

"If I could, I would do this differently by enhancing this casino offering and also focusing on esports – the things that are ongoing right now."

From a marketing perspective, Matan Amoyal, Boiling Offers CEO, stressed the importance of understanding the mindset of certain demographics in different areas of the world, with countries affected by the crisis in contrasting ways.

Amoyal said: "When you target each location, it is very important to understand the mindset of the people in each area, including what the status of the pandemic is – because this affects how people behave.

"It was very important for us to understand how people would respond to different ads.

"The main challenge was adjusting our marketing efforts to the target audience and different verticals which arose as a consequence of the pandemic."

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