888 Holdings announced on Thursday its decision to partner with Betgenius in a bid to deepen its global in-play and pre-match trading capacity for its sportsbook brand 888sport.
Betgenius – whose parent company Genius Sports Group provides data management services to major sports leagues and organisations – will now supply official content, data and wagering solutions to 888 for over 300 sports competitions globally.
Commenting on the partnership, Genius Sports Group chief commercial officer Jack Davison stated “it’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of [this] journey”.
The deal forms part of 888’s plan to expand its sportsbook capacities following its acquisition of BetBright, an entertainment and betting platform it secured for £15m ($18.7m) in March 2019. Senior VP and head of B2C at 888, Guy Cohen, said the company is looking forward to developing their relationship in the coming months.
In addition to providing live pricing and data services across multiple sports markets, Betgenius will integrate its automated accumulator product BetBuilder into the offer, thereby providing players with greater variety on all pre-match odds.
Shares in 888 Holdings (LSE:888) were trading down 1.95% at 150.60 pence per share in London Thursday morning.