Evolution expands South African gaming offer
Evolution Services South Africa, a joint project of Evolution Gaming and its subsidiary Ezugi, has extended its partnership with South African bookmaker Hollywoodbets, now providing exclusive access to Ezugi Live Dealer games developed specifically for Indian customers.
The suite of games includes the popular card game Andar Bahar, poker variants Teen Patti and Bet on Teen Patti, and Lucky 7, a new card game developed for Indian players.
The deal follows strong revenue growth and is a natural extension of Hollywoodbets’ existing Ezugi and Evolution-powered live dealer offering. Hollywoodbets is South Africa’s top betting brand and has dominant market share of the local Indian population in KwaZulu-Natal.
“We’ve been met with a fantastic response from our online players and the strong revenue growth generated by our launch of Ezugi and Evolution Live Dealer games at hollywoodbets.net earlier this year,” said Dermot O’Connell, Hollywoodbetsbetting operations manager.
“The four new Indian games are being added to meet player demand from Indian players living in South Africa, who are a very important part of our customer base. Many of those players are resident in Durban, KwaZulu-Natal, a city close to our hearts as it was where we opened our very first retail branch in 2000.”
Commenting on the agreement, Evolution Services South Africa CEO Dean Finder added: “Localised and culture-specific games are very much part of the Ezugi offering, so we are delighted to be able to further extend Hollywoodbets’ Live Dealer offering to meet the needs of specific customer groups.”
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