The transition aligns with Betsson Group’s strategy to unify its brand across regulated markets, enhancing scalability and global recognition while maintaining the local gaming experience.
The self-exclusion program has experienced consistent growth since its inception, expanding from fewer than 1,500 users in its first year to the current figure of over 60,000.
This marks the sixth consecutive year of the BGC's Britannia Stakes charity program, which has now raised over £3.6m for charitable causes since its inception.