All Marketing News Articles

Gambling Insider caught up with 3Radical Commercial Director Rachel Swann, who feels gaming firms are only starting to wake up to classic marketing principles like player lifecycle – and retention…

Confirming Interwetten’s desire to strengthen its position in the Greek market, the operator has been named as the official betting partner of the Greek Super League.

A panel of executives gathered to discuss the challenges facing the Nordic gaming industry.

A sports betting panel on gambling sponsorship has praised this summer’s unique marketing campaigns from Flutter Entertainment and GVC Holdings.

Fitzdares CEO William Woodhams believes operators are stuck in a rut of "acquisition, acquisition, acquisition," with their lack of creativity keeping UK advertising agencies in business.

The Advertising Standards Authority (ASA) in the UK this week warned Kindred Group’s 32Red after two ads for a high-risk game appeared in the results of a Google search.

XLMedia reported revenue of $42.5m for H1, a 10% decrease year-on-year, which it attributes to regulatory changes in key markets.

Snooker legend and Betcris Ambassador Ronnie O’Sullivan has spoken about how companies can get the most of the athletes they sponsor.

Tag Garson, SVP, Global Media and Properties at Wasserman, speaks to Gambling Insider about sports betting media rights and how the legalisation of sports wagering is changing broadcasting in the…

French Ligue 1 football club AS Monaco has announced BetCity as its official Russian betting partner for the next two seasons.