30 March 2022
Optx names Steve Bright new VP of Data Science
By Gambling Insider

The Las Vegas-based provider was “pleased to welcome” Bright to its team, who has stepped into the role of Vice President of Data Science.

In this capacity, he will oversee the design and development of new artificial intelligence (AI) features for Optx’s data modules, among other responsibilities.

Optx employs data intelligence to glean real-time insights regarding customers’ behaviour and create “actionable recommendations” for casino operators.

In the provider’s own words, this “empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue and profitability.”

Bright will now take charge of Optx’s data science team, which is at the core of the company’s work. But such a hefty responsibility may sit well on the new VP’s shoulders.

Prior to joining Optx, Bright worked as a data scientist in many different industries, and has over 30 published papers in various fields including experimental high energy physics and pharmacovigilance, otherwise known as drug safety.

The appointee also has experience applying data science to the gaming industry, having previously used machine learning algorithms to forecast and optimise slot floor performance.

During his career, Bright has worked for several big-name brands, both within and without the gaming industry, including Nike and IGT, where he was employed as a data scientist from 2015 to 2017 and from 2012 to 2015 respectively.

Bright holds a Bachelor of Science degree in Physics from the Georgia University of Technology and earned his master’s degree and PhD in Physics at the University of Chicago.