EnergyCasino is thrilled to announce the launch of an ambitious new brand awareness and player acquisition campaign for the Polish market, featuring superstar IFBB pro Robert Burneika, a.k.a. ‘Hardkorowy Koksu.’
Robert Burneika made his first appearance representing Energy at the 2016 Berlin Affiliate Conference, where he totally stole the show, challenging delegates to arm wrestling and demonstrating his incredible strength. Known as ‘Hardkorowy Koksu,’ Robert is a much-loved celebrity bodybuilder in Poland, and his fun no-nonsense personality makes him the ideal face, and body, of the EnergyCasino brand.
In addition to appearing at industry events, Burneika also features in a new EnergyCasino video commercial. Boasting industry-leading production values and plenty of humour, the video marks the start of a new era for EnergyCasino, during which they will be focusing on increasing the quality and intrinsic entertainment value of their marketing content.
Simona Pinterova, PR Manager at EnergyCasino, explained“Robert Burneika embodies so much of what the Energy brand is all about; he’s powerful, he’s capable, he delivers, but he doesn’t take himself too seriously. Most importantly, he’s genuine and people instantly take to him.
The Polish market has always been central to our business, and we’re looking forward to bringing it something really special with our Hardkorowy Koksu campaign.”