Industry Leaders Share Strategic Outlooks Ahead of the Scandinavian and Nordic Gaming Show 2025
Just three weeks away, the highly anticipated 7th Annual Scandinavian & Nordic Gaming Show 2025 will assemble the region’s most influential regulators, operators, and technology leaders in Stockholm, Sweden. Taking place on 23 – 24 October 2025 at the Nacka Hotel, senior executives from across Sweden, Norway, Denmark, Finland, and Iceland will gather for two days of high-level discussion, strategic networking, and thought-leading debate on the future of Nordic gaming.
With regulatory frameworks under review, licensing models being reshaped, and emerging technologies redefining competitive advantage, the Nordic market is at a pivotal point. SNGS 2025 is designed to give C-suite leaders the intelligence they need to navigate this shifting environment – delivering exclusive insights, direct access to policymakers, and the opportunity to forge partnerships with the people steering the European gaming economy.
Exclusive Pre-Event Insights from Our Distinguished Speakers:
Before they take the stage in Stockholm, the leaders shaping Nordic gaming policy, strategy, and innovation share first-hand insights into the forces transforming the market.
Discussing why the region is worth watching, Mika Kuismanen, CEO of Rahapeliala Ry, commented:
“The Nordic countries, and currently Finland in particular, are interesting to watch in terms of gaming. A lot has happened and will happen soon. It is great and important to be able to chat and exchange ideas with other experts in SNGS 2025.”
Reflecting on what makes the event unique and outlining her session, Margarita Cruz, Director/Founder at Diamond28 Consulting Limited, remarked:
“For years, SNGS has been the place where regulators, operators, suppliers, and experts come together to shape the future of gaming. It doesn’t just spark dialogue; it sets the Nordics apart as the gold standard for innovation and regulation.
My topic, Expansion Strategies for Scandinavian Operators Beyond the Nordics, will uncover how operators can seize exciting opportunities in fast-growing EU and LatAm markets, with hotspots like Peru and Brazil leading the way.”
Mikkel Taanum, Counsel at Bird & Bird, also emphasised the importance of SNGS 2025 and shared his excitement for the two panel discussions he will participate in:
“The Nordic region represents one of the most sophisticated and forward-thinking gaming markets globally, where regulatory innovation and player protection go hand in hand. Events like the Scandinavian & Nordic Gaming Show are absolutely vital for bringing together industry leaders, regulators, and stakeholders to tackle the complex challenges we face in this rapidly evolving landscape.
I’m particularly excited to participate in two critical panels: ‘What Insights Have We Learned: Balancing Regulation and Innovation’ and ‘Addressing Regulatory Gaps: Closing the Loophole for Unlicensed Operators Targeting Nordic Players’. These discussions are essential because the Nordic markets are at the forefront of creating sustainable regulatory frameworks that protect consumers whilst fostering innovation. The challenge of unlicensed operators targeting Nordic players is particularly pressing, as it undermines the carefully constructed regulatory systems that these countries have developed. By sharing insights and collaborative approaches, we can strengthen the integrity of the Nordic gaming ecosystem and set a global standard for responsible regulation.”
On why he’s looking forward to this year’s edition, Johann Sigurdsson, Chief Commercial Officer at Bwloto, shared:
“I’m thrilled to be speaking at the Scandinavian & Nordic Gaming Show 2025, where the region’s most forward-thinking leaders gather to shape the future of iGaming. With its powerhouse agenda and unmatched networking opportunities, SNGS is the ultimate stage for driving innovation across the Nordic markets.”Finally, for event Chairperson Peter-Paul de Goeij, Managing Consultant at Quod Bonum, the Scandinavian & Nordic Gaming Show serves as a beacon for the wider European industry:
“For years now, SNGS has been bringing regulators, operators, suppliers, and experts together in one place. It is not just a Nordic meeting; it is a lighthouse for the entire European online gaming arena. The show strengthens the market by creating dialogue and by positioning the Nordics as a reference point for the highest standards.”
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