NYX Gaming continues Italian expansion with integration deal

al gaming goliath NYX Gaming Group Limited has agreed a deal to integrate OIA Services LTD, an Italian operator that holds brands including Betaland and Enjoybet, NYX OGS (Open Gaming System).

The deal will see Betaland significantly expand its offering with the addition of the OGS suite, including titles such as DoublePlay SuperBet, Gorilla Go Wild, and the recently launched Glorious Empire.

This deal with Betaland is the third such deal that NYX Gaming Group has agreed in Italy, having recently signed similar deals with Unibet and GoldBet.

A key element of this deal will be NYX’s wholly owned Game360 studio team based in Rome. Game360 offer a comprehensive product portfolio that includes state-of-the-art betting and casino platforms as well as local game titles authored and created in Rome.

In a statement announcing the deal, Andrea Guzzon, General Manager for Game360, said: “NYX Gaming Group already has a strong presence in Italy and we’re delighted to expand this even further by partnering with Betaland.”

“Through our Game360 portfolio and best-in-breed third-party titles, Betaland now has a comprehensive product offering which is sure to attract new and existing customers to its site.”

Betaland General Manager Michele Sprovieri added: “Integrating the award-winning NYX OGS will allow us to significantly expand our offering and provide our players with even more high-quality content. “

“NYX’s in-house game studios have an excellent reputation for producing entertaining games rich with features, and I’m sure they will prove to be a hit with our customer base.”