Maltese online gaming provider Aspire Global has announced its participation in a joint venture to co-launch the new brand Mr. Play, a fully regulated casino and sports betting site, which has gone live as of this week.
As part of the deal, Aspire Global will acquisition of 40 percent of the joint venture and provide the technology and become a material shareholder. The company will also supply a complete suite of in-house services such as bespoke CRM, multilingual customer support and multi-market licences, for both casino and sportsbook.
Mr Play will be offering a fully regulated gaming experience including casino and sports betting. Hanan Greenberg, CMO at Mr. Play said: “When we decided to launch Mr. Play, we looked for more than just a software vendor. We wanted a first-rate strategic partner who could provide us with anything it takes to carve out significant market share by offering customers the best possible online gaming experience.”
Apart from having acquired 40 percent of the shares in the venture, Aspire Global is expected to generate revenues from providing the technology and the core operational services on market terms. Based on business milestones the group of shareholders will finance the new company up to the tune of MEUR 4, of which Aspire Global’s part will be up to MEUR 2.
Aspire Global CEO Tsachi Maimon added: “We are always open to opportunities where we can leverage our strong position in new profitable ways. We are excited to be part of this joint venture and look forward to materializing the potential of this product in our role as full partner.”