Growe Partners’ story began in the summer of 2023. We used to work as a part of a partner system, Parimatch Affiliates. We were in charge of traffic delivery from Latin America, Asia, Africa to Parimatch. After some period of time, we realised we can do something on our end and we decided to create Growe Partners as a direct and official advertiser of the Parimatch brand from geos like Latin America, Asia and Africa. Right now, we have some other brands, like JugaBet that operates in Chile. But it’s going to reach other regions as well.
What are some of the biggest challenges you face in generating leads?
I would say traffic sources because, right now, there are a lot of difficulties with them. We have a new relation system in Meta and in Google. So we really try to find new solutions and new ways to generate leads. That’s the biggest challenge for us right now. On the other hand, we have our affiliates. All of them are very important for us. And so we try to take care of relationships with them and make them happy.
How do you navigate working with challenging webmasters? What are some tips and tricks you have for good webmaster co-operation?
Well, it’s a very good question, because in Growe Partners, we truly believe that the most important way is to be very honest and open. So we believe that affiliate marketing... it’s about money, all of us know. But money is brought by people. So our way is to work with our partners, to find a personal approach and, as I said before, to make our partners happy. And for sure, we have the best rates, the best products, the best technical solution. So if some partners have some struggles with another partner system, I’m sure they will be very happy with us and our company.
Could you give me an example of an interesting experience with a webmaster, whether good or bad?
Oh, there are a lot of such good examples. I would say, if I tell you all of these examples, we will spend a full day on this answer! But the recent one is, I would say, about our recent launch in Chile. We started to work with brand JugaBet for Chile and the acquisition campaign for Chile was very tough in the beginning. A lot of our affiliates used to have a lot of struggles to bring traffic to products. We, in Growe Partners, don’t give up. So, we made several brainstorming sessions with our affiliates, with our product teams and we found the solution to ‘how can we actually bring this traffic to a product?’ And right now everything is going pretty well.
Another example is the IPL, the Indian Premier League. It’s the biggest cricket tournament in India. As you know, we operate in India. Because of this, we will have produced a nother of new stories to encourage traffic.
So, what are some of the biggest challenges or changes affecting the affiliate market at the moment?
Traffic sources. Because of these regulations, because of these new rules, it’s very difficult to find new approaches. So we are always trying to be ready for change. We try to work with our affiliates very, very closely and find solutions. How can we, let’s say, overcome these troubles and bring high-quality traffic to our products?
Where do you think the market is heading?
It's a difficult question to be honest, because if we speak about the affiliate market, I would say it’s definitely going to grow, despite the fact that a lot of acquisition campaigns are struggling etc. I consistently meet a lot of new affiliate teams. I think all of them are very successful. They bring traffic and it’s okay, so the market will grow. If we speak from the product side, from my personal opinion here, it’s going to be regulated. All markets, all geos. Everything is coming to regulation. And my personal opinion is that’s positive because it gives very good opportunities to all of us.
Finally, what are Growe Partners’ main goals and aspirations for 2024?
The main goal is to scale our current relationship with partners. Trying to find some new campaigns to open with them, new markets, and for sure to find new affiliates and new launches and new opportunities. Also, I would like to add that this year we made a pretty good and big event. It was a tech party in London this year. And, our main goal is to make something bigger and something better. So, as I said, we would like to make our partners very happy.
For the full, unabridged interview, check out the webinar on the Trafficology section of the Gambling Insider website.
Affiliate marketing; it’s about money, all of us know. But money is brought by people. So, our way is to work with our partners, to find a personal approach
All markets, all geos. Everything is coming to regulation. And my personal opinion is that’s positive because it gives very good opportunities to all of us
We are always trying to be ready for change. We try to work with our affiliates very, very closely and find solutions
