The Power of Brands
Trafficology looks into the power of brands and reputation
Walking the AI wire
A talk at iGB Affiliate in February raised the question of AI – how can affiliates avoid overusing this technology and how can it be navigated for efficient, rather than excessive, use? Trafficology investigates...
What’s in a brand?
In the era of social media, it’s easier than ever for companies to adjust the public perception of brands, from ambassadors, marketing and potentially even partnerships
The GiG economy
With its Q4 results in, GiG Media CEO Jonas Warrer, Chairman of the Board Petter Nylander and CEO of Platform & Sportsbook Richard Carter discussed...
The DraftKings and Barstool Sports story
After having its stocks sold back to Founder Dave Portnoy for $1 as part of the launch of ESPN Bet, Barstool and Penn Entertainment went their separate ways. Now a newplayer, DraftKings has swept up the platform. Trafficology dives deeper...
Apple Sports Review
Apple delved deeper into the sporting world with the introduction of a new sports app in February. Here, Trafficology reviews the tech giant’s latest offering, which includes odds...
Work hard, Play hard
At the ExCel London in February, iGB Affiliate ran its final event before next year’s move to Barcelona. Trafficology looks back on the experience...
