Betting quintet become racing ABPs

188BET, BetStars, McBookie, SeanieMac and ApolloBet have all joined in recent days, agreeing to make a “suitable level” of voluntary contributions to the sport based on their British racing business.

Agreements have already been reached with Betfair, Bet365, 32Red, Sky Betting & Gaming and Bet Victor.

British Racing’s Authorised Betting Partner (ABP) is a voluntary scheme that aims to reward betting operators who commit to making a contribution on their betting activity to fund British racing.

ABPs have agreed to make quarterly contributions to the Levy Board for three years, subject to the implementation of the Horserace Betting Levy replacement.

The UK government has committed to replacing the Levy mechanism by April 2017.

In return for their commitments, ABPs receive a kitemark and other benefits from British Racing, including access to key sponsorships, media opportunities and customer data.

Nick Rust, Chief Executive of the British Horseracing Authority (BHA), said: “British racing provides an important product to betting and gaming operators and we are delighted our ABPs recognise the value of a partnership with British Racing.

“People who bet on British racing deliver substantial value to betting and gaming operators over and above the gross win generated on racing.

“We look forward to working with all ABPs to help them take the opportunity to gain significant exposure to British racing’s customers.”

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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