Playson signs partnership with Tuko Productions
Playson has agreed to supply its casino content to Italian platform provider Tuko Productions.
Through the partnership, Tuko will gain Playson’s collection of titles, including recent releases Burning Fortunator, Solar Queen Megaways, and Joker’s Coins: Hold and Win.
“We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy,” said Playson Business Development Manager Simona Lanzoni.
“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”
With Tuko operating solely in Italy, the deal allows Playson to further cement its position in the Italian regulated market, with the group able to distribute its content to a wider range of local brands.
Playson added that the collaboration underlines its enhanced aspirations to deliver its games and supporting promotional tools to more customers worldwide.
Tuko Productions Sales Director Vincenzo Tancredi commented: “We’re glad to have Playson on board – integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.
“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”
Playson last month unveiled a reimagined brand identity, with a new logo to reflect the company’s “bold ambitions” moving forward. The casino game developer has produced a portfolio of over 85 titles, and operates in European territories such as Malta, Italy, Spain, Sweden, the UK, and Romania.
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