Published
OnlineCasinoMarketing

Casino game developer Playson revamps brand identity in time for ICE London

In the run up to its attendance at ICE London 2022, Playson has unveiled a reimagined brand identity, with a new logo to reflect the company’s “bold ambitions” moving forward. 

rebrand

The casino game developer, which has produced a portfolio of over 85 titles, operates in European territories such as Malta, Italy, Spain, Sweden, UK and Romania. 

Following a string of internal improvements, which has seen several processes updated in line with its global growth strategy, Playson has created a new brand identity which it believes to be more attractive to its customer base. 

Alex Ivshin, CEO, Playson, commented: “As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace. 

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.” 

Speaking about its operations in Ukraine, Ivshin continued: “This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances.  

“We continue to be a tight-knit team full of extraordinary individuals, determined to progress with a large-scale project that has been under development for several months.” 

Playson is one of the many gambling suppliers, operators and partners attending ICE London, one of the largest gambling trade shows in the world, which is taking place between 12 and 14 April.

Premium+ Connections
Premium

Lynon

 
Premium

RISK

 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...