Pariplay adds iMoon content to its Fusion platform
NeoGames’ subsidiary Pariplay has reached an agreement with iMoon, which will see crash game content from iMoon added to the provider’s Fusion platform offering.
Crash games continue to grow in popularity and iMoon has a number of titles within its portfolio that will be added to Pariplay’s Fusion platform, including iMoon’s signature game Crash Royale.
This deal has been viewed as a key partnership for both companies as they seek to expand within regulated LatAm markets.
PariPlay’s Fusion aggregation offering features over 14,000 games from more than 150 game developers, while it also has a suite of back-office conversion and retention tools.
Pariplay Director of Partnerships Ashley Bloor said: “We’re thrilled to be welcoming iMoon and its wide range of crash games onto the Fusion platform.
“With both parties sharing a focus on Latin America, the partnership is one where we are confident that its content will resonate well with local players. We look forward to a successful future working alongside iMoon.”
IMoon Head of Business Development Darrin Ramsey added: “We are excited to collaborate with Pariplay and integrate our games onto the Fusion platform.
“This collaboration presents an incredible opportunity to expand our reach and bring our innovative crash games to a broader LatAm audience. Not only do we believe our crash games will be well received in LatAm as a whole, but our Jogo Do Bicho will make a big splash in Brazil. And with our soon-to-be-released TradeBlazer, a forex or stock-market-style crash game without rounds will be our biggest game of 2024 and beyond.”
Towards the end of January, Pariplay also signed a deal with the operator ComeOn Group.
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