Light & Wonder powers Golden Nugget Casino loyalty program
The partnership aims to streamline loyalty features for Golden Nugget Casino patrons.
Light & Wonder Systems has announced the integration of its L&W Engage Enterprise loyalty platform with the 24K Select Club loyalty program at Golden Nugget Casino properties across the country.
This collaboration aims to improve player experience and streamline loyalty features for Golden Nugget Casino patrons.
At the heart of this partnership lies the L&W Engage Bridge, a component of Light & Wonder’s loyalty platform that has been designed to integrate with any Casino Management System.
Jon Wolfe, President of Global Systems and Service at Light & Wonder, commented: “Light & Wonder is committed to innovation and excellence and with L&W Engage Bridge, we’re not just integrating systems, we’re creating experiences.
“This integration demonstrates our commitment to providing technological solutions that elevate the player experience, enhance customer satisfaction and operational fluidity to guide our customers to achieving their business objectives.”
Gerry Del Prete, COO of Gaming at Fertitta Entertainment, added: “The integration of L&W and non-L&W core software components through L&W Engage Bridge demonstrates what is possible in creating seamless, captivating experiences for our guests.
“This integration allows for an effortless, consistent player journey, bridging the gap between different systems.”
Light & Wonder have struck up a number of partnerships this last month, including a recent distribution agreement with Bragg Gaming that saw a range of Bragg’s titles being integrated into the Light & Wonder platform.
Just prior to this, Light & Wonder struck up a similar agreement with Evoplay to distribute over 100 of the company’s games across Europe.
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