Keynote speech: Digital signage at Asian casinos is ‘at the next level’
SCCG Management Founder Stephen Crystal spoke at SiGMA Manila 2024, discussing what casino properties in Asia do best.
Asian casinos provide differentiation in the market via the strength of their design elements and use of technology, according to Stephen Crystal.
The SCCG Management Founder now specialises in iGaming but started out his career at the heart of land-based gaming – in Las Vegas.
And, giving a keynote speech at SiGMA Manila 2024, Crystal spoke of how every Asian nation – from the Philippines to Malaysia and Cambodia – provides something a little different for its customers.
“There is differentiation in the market in Asia due to the design elements used,” he said. “When people go to a casino, they know they are going to lose money but the challenge is how to get them to spend more and have a good time while doing it.
“In Asia, digital signage is at the next level and loyalty programs have been successfully exported from US to Asia.
“Casinos embody local customs in Asia but also connect their environment through the use of technology today.”
Stay tuned on Gambling Insider for further coverage of SiGMA Manila, on our website, in our weekly GI Friday newsletter and in Gambling Insider magazine.
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