SIS and bet365 expand partnership with eSoccer integration
The new betting options will exist alongside SIS' current eBasketball offering
Sports Information Services (SIS) has expanded its partnership with bet365, delivering its eSoccer portfolio to all of the operator’s regulated markets.
The integration of SIS’ H2H Global Gaming League eSoccer matches will allow bet365 users additional betting options in the eSoccer vertical, with the goal of increasing engagement and margin for bet365.
In total, 150,000 events will be available to users via SIS’ offering, adding to SIS’ preexisting esports portfolio with bet365, which already includes eBasketball.
The H2H Global Gaming League system utilises SIS’ in-house eBasketball and eSoccer matches, produced in its UK-based studios. SIS’ Competitive Gaming product also holds an Esports Integrity Commission’s (ESIC) Gold Standards certification, which SIS describes as the only product on the market to hold such a certification.
On the expanded partnership, SIS Managing Director EMEA Paul Witten said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365… we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”
SIS and bet365 have a long-standing history. In 2022, the two collaborated with the supplier bringing its greyhound racing content to the operator, later bringing additional racing odds such as fixed horseracing odds in the state of Colorado in February 2024.
This is not to say that SIS has not engaged in other partnerships. In May alone, SIS brought several of its greyhound and horseracing products to Betbazar, later partnering with Bitville Gaming to expand its presence in Africa. SIS also collaborated with Premier Greyhound Racing (PGR), updating the events greyhound race time schedule.
SIS also appointed Peter Camden as Competitive Gaming Product Manager on 10 May.
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